Promoting your business online is essentially no different than what successfully works offline. At the end of the day it's all just about connecting with qualified people, building relationships, and taking them on a customer journey to solve their problems and deliver benefits.
That's the Finessor's approach to digital marketing. Rather than going straight for the sale, we build relationships with ideal targeted audiences... And then go for the sale.
We promote valuable content that entertains, educates, and engages your ideal audiences. This gets them to know you, like you, and trust you. Then we promote your products and services to this warmed up audience by retargeting them.
Retargeting allows us to promote your content to those who have visited your website, watched your videos, engaged with your posts and pages, done business with you in the past, or opted-in to one of your lead forms.
As for lead generation, it's all about giving away something of value (checklist, video, webinar, free sample, free + shipping offer, etc.) in exchange for their information.
Then it's all about maximizing the lifetime value of that lead or customer through email/text sequences and retargeting.
Of course, there's a lot more to it than that, but that's the approach that works in today's world.